Privacy Policy

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Privacy

Last updated: July 22, 2025

1. Introduction

TMP Grup EOOD ("we", "us" or "our"), operating as Arch-Pfoertner, respects your privacy and is committed to protecting your personal data. This privacy policy informs you about how we process your personal data when you visit our website and informs you about your privacy rights and how the law protects you.

Important Notice Regarding Consent: For certain tracking and marketing tools, we require your explicit consent. Please note our cookie banners and settings when first visiting our website.

2. Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us at:

TMP Grup EOOD

Ivan Pamukchiev 7A

5600 Troyan

Bulgaria

Email: info@arch-pfoertner.com

3. The Data We Collect About You

Personal data is any information about a natural person by which that person can be identified. We may collect, use, store and transfer different types of personal data about you, which we have grouped as follows:

  • Identity Data includes first name, last name, title.
  • Contact Data includes email address, telephone numbers and address.
  • Technical Data includes anonymized Internet Protocol (IP) address, browser type and version, time zone setting and location, browser plugin types and versions, operating system and platform, and other technologies on the devices you use to access this website.
  • Usage Data includes anonymized information about how you use our website.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
  • Tracking and Analytics Data includes information about your behavior on our website, pages visited, click paths, conversion data and interactions with our marketing campaigns.

4. How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources, such as analytics providers, advertising partners or social media platforms.

5. Web Analytics and Tracking Tools

5.1 Matomo Analytics

We use Matomo Analytics (formerly known as Piwik) to collect anonymized data about website usage. Matomo is configured to anonymize IP addresses and we do not track individual users. This allows us to understand how our website is used without compromising your privacy. The data collected includes information such as pages visited, time spent on the website and traffic source. This information helps us improve the experience with our website. You can opt out of tracking by Matomo by using your browser's "Do Not Track" feature or adjusting your cookie settings.

5.2 Google Tag Manager and Google Analytics

Consent Required: For Google Tag Manager and Google Analytics we require your explicit consent.

We use Google Tag Manager to manage various tracking codes and marketing tags on our website. The following services can be activated via Google Tag Manager:

  • Google Analytics: For analyzing user behavior, page views, dwell time and conversion tracking
  • Google Ads Conversion Tracking: For measuring the effectiveness of our advertising campaigns
  • Google Tag Manager itself: For technical management of tracking codes

Data Transfer: Through Google Analytics, your data is also transferred to Google servers in the USA. Google is certified under the EU-US Data Privacy Framework.

Opt-Out: You can prevent data collection by Google Analytics by downloading and installing the Google Analytics opt-out browser add-on.

5.3 Microsoft Bing UET (Universal Event Tracking)

Consent Required: For Bing UET we require your explicit consent.

We use Bing Universal Event Tracking (UET) from Microsoft to:

  • Measure the effectiveness of our Microsoft Ads campaigns
  • Analyze conversions and user behavior
  • Create remarketing lists for targeted advertising
  • Optimize the performance of our advertising campaigns

Data Transfer: Data is also transferred to Microsoft servers in the USA. Microsoft is certified under the EU-US Data Privacy Framework.

Opt-Out: You can disable tracking by Bing UET in your Microsoft account settings or object via our cookie settings.

5.4 Facebook Meta Pixel

Consent Required: For the Facebook Meta Pixel we require your explicit consent.

We use the Facebook Pixel (Meta Pixel) from Meta Platforms Ireland Limited to:

  • Measure the effectiveness of our Facebook and Instagram advertising campaigns
  • Track and analyze conversions
  • Create audiences for remarketing campaigns
  • Define similar audiences (Lookalike Audiences)
  • Optimize the reach and performance of our social media marketing activities

Data Transfer: Meta is certified under the EU-US Data Privacy Framework. Your data may also be transferred to servers in the USA.

Opt-Out: You can disable tracking by the Meta Pixel in your Facebook advertising settings or object via our cookie settings.

6. Legal Bases for Processing

We process your personal data based on the following legal bases:

  • Consent (Art. 6 para. 1 lit. a GDPR): For marketing tools such as Google Analytics, Bing UET and Facebook Meta Pixel
  • Legitimate Interests (Art. 6 para. 1 lit. f GDPR): For anonymized website analysis with Matomo
  • Contract Performance (Art. 6 para. 1 lit. b GDPR): For processing orders and customer service
  • Legal Obligation (Art. 6 para. 1 lit. c GDPR): To fulfill tax and accounting obligations

7. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform a contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.
  • Where you have given us your consent.

8. Purposes for Which We Will Use Your Personal Data

Below we have set out a description of all the ways we plan to use your personal data, and which legal bases we rely on to do so:

  • To register you as a new customer
  • To process and deliver your order including managing payments, fees and charges
  • To manage our relationship with you which will include notifying you about changes to our terms or privacy policy
  • To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  • To deliver relevant website content to you and measure or understand the effectiveness of the content we serve to you
  • To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  • To serve targeted advertising and optimize marketing campaigns
  • To analyze conversion goals and measure the ROI of our marketing activities
  • To conduct remarketing campaigns and display personalized advertising

9. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

10. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. Tracking data is generally stored for a maximum of 26 months unless you withdraw your consent earlier.

11. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at info@arch-pfoertner.com.

Withdrawal of Consent: You can withdraw your consent for tracking and marketing tools at any time via our cookie settings or by contacting us directly. The withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

12. Cookies and Similar Technologies

Our website uses various types of cookies:

  • Necessary Cookies: These are required for the website to function and cannot be disabled.
  • Analytics Cookies: These help us understand how visitors use our website (Matomo - without consent, anonymized).
  • Marketing Cookies: These are used for targeted advertising and conversion tracking (Google, Bing, Facebook - only with consent).
  • Functional Cookies: These enable enhanced functionality and personalization.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Our cookie settings allow you to customize your preferences. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

13. International Data Transfers

Some of our external service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA. This particularly affects Google (USA), Microsoft (USA) and Meta (USA). These companies are certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection.

14. Changes to the Privacy Policy

We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure that you are happy with any changes to this policy. We will notify you accordingly of material changes.

15. Third-party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

16. Right to Complain

You have the right to make a complaint to a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

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